At NOUA, Alex redefines Romanian gastronomy through local ingredients, cultural research, and modern techniques. After refining his craft in some of the world’s most celebrated kitchens including Noma, Frantzén, Geranium, Central, Boragó, and Quintonil, he returned home to explore Romania’s culinary identity, transforming terroir and memory into a contemporary tasting experience.

Alongside NOUA, Alex leads NOUA B.A.R. – Bucătărie Aproape Românească, an à la carte restaurant, and Caravana NOUA – Romania on a Plate, a travelling project documenting and reinterpreting regional food traditions with local producers and artisans.

Driven by a profound respect for his country’s land and people, Alex’s work bridges tradition and innovation, crafting a cuisine that tells the evolving story of Romania’s heritage, diversity, and soul.